Online Casino Bonuses and Reviews for UK Players

UK players looking for a low-risk start can claim a 100 free welcome bonus no deposit required, which lets you explore a new site without making a deposit. Alternatively, a 20 free spins on registration no deposit offer is a simple way to test the slots library before committing any cash.

If you prefer a longer play session, some operators provide 200 free spins as part of their welcome package. It is always wise to read a detailed 21 casino review and check whether a 25 free spins on registration no deposit deal comes with fair wagering terms.

Established brands such as 32Red have a strong reputation, and our 32red casino review covers everything from game variety to payout speed. For players who dislike wagering requirements, a 50 free spins no deposit no wager promotion can be particularly appealing. Also worth a look is the 666 casino review for its quirky theme and regular promotions.

High-volume spinners might be drawn to a 70 free spins no deposit no wager offer, while the 777 casino review highlights a classic Vegas-style experience. Meanwhile, the 888 casino review remains a popular choice thanks to its extensive games portfolio and trusted brand name.

For UK-focused gambling, the admiral casino review looks at a well-known high street name, and the all british casino review examines what makes a site truly tailored to British players. Slot enthusiasts should not miss the amazon slots review for a jungle-themed gaming adventure. Finally, if you prefer fast and secure transactions, check out our guide to the best apple pay casino options available in the UK.

UK Online Casinos, Slots and Bingo Guide

If you are looking for trusted UK gambling options, start with our best gambling sites guide. It covers licensed platforms, payment methods and helpful tips for players across the UK.

Slot fans can explore best online slots uk picks, while crypto users may want to check our best bitcoin casino options for fast deposits and withdrawals.

For big-name brands, read our bet365 casino review, betfair casino review, betfred casino review, betvictor casino review and betway casino review to compare bonuses, games and mobile experience.

Smaller and newer casinos also deserve attention: our avantgarde casino review, barz casino review, bella casino review and betti casino review explain what each site offers UK players.

Bingo fans can find bingo no deposit bonus offers, plus detailed butlers bingo review and buzz bingo review pages to help you choose a room that suits your budget.

UK Online Casinos: Reviews, Bonuses and Payment Options

Finding a trustworthy place to play is the first step for any UK player, and a bit of independent research saves a great deal of time. Our bwin casino review examines one of the best-known names in British betting, while the candyland casino review takes a closer look at a colourful newcomer with a fast-growing slot library. If you would rather try the games before spending anything, it is worth checking the latest casino no deposit bonus offers, and once you are ready to make a first deposit, a well-chosen casino welcome bonus can stretch your bankroll considerably further.

Long-standing favourites still hold their own. The casumo casino review explains why its reward scheme keeps players coming back, the clover casino review covers a site with a particularly busy promotions calendar, and the cocoa casino review looks at a brand that has quietly built a loyal following. For those who prefer a name long associated with British racing and football, the coral casino review sets out exactly what the casino section offers alongside the sportsbook.

How you pay matters just as much as where you play. A credit card casino remains a familiar option for many UK players, though it is worth noting the restrictions that now apply, while a crypto casino appeals to anyone who values near-instant withdrawals and greater privacy. Checking the banking terms before you sign up is always sensible, especially where processing times and fees vary between brands.

There are plenty of newer names worth a look as well. The donbet casino review and the duelz casino review both cover modern sites built with mobile players in mind, and the dream jackpot casino review rounds off the casino side with a focus on progressive jackpot slots. Bingo fans are not forgotten either: the dotty bingo review and the double bubble bingo review weigh up two of the most popular rooms in the UK, comparing ticket prices, jackpots and the atmosphere of each community. Whatever you choose, always check the licence, the wagering requirements and the withdrawal limits before depositing.

A Practical Guide to UK Casino and Bingo Sites

British players have more choice than ever, and the smartest approach is to compare a handful of brands before you commit any money. If crypto is your thing, an ethereum casino can settle deposits in minutes, while anyone who prefers a familiar high-street name should start with a grosvenor casino review. Mobile wallets are just as popular, and a google pay casino lets you top up with a single tap without ever typing in your card details.

Withdrawal speed matters as much as the welcome offer. Our round-up of fast withdrawal casinos explains which operators actually pay out within hours rather than days, and which ones bury the small print. Before signing up anywhere, it is worth reading independent write-ups such as an f7 casino review or a fat pirate casino review, where you will find honest notes on licensing, limits and customer support.

Bingo fans are well served too. A foxy bingo casino review covers the rooms, the chat hosts and the ticket prices, while a glossy bingo review looks at the themed promotions that keep regulars coming back. Traditional brands still hold their own, so a gala bingo review and a gala casino review are useful starting points, as is a happy tiger bingo review if you prefer smaller, community-focused sites.

Bonuses are where most players begin. Free spins no deposit offers let you try a site without risking a penny, and free spins no wagering deals are the fairest of all because whatever you win is yours to keep. Daily promotions are worth tracking as well, with free daily spins giving you a reason to log in every morning, while hundreds of free slots stay open for practice at any time of day.

Whichever site you pick, set a budget in advance, read the terms attached to every bonus and check that the operator holds a current UK Gambling Commission licence. Treat the games as entertainment rather than a source of income, and take a break whenever it stops being fun.

UK Online Casino Reviews and Player Guides

Picking an online casino in the UK is far easier when you start with honest, detailed write-ups rather than flashy adverts. Our team spends hours testing sign-up flows, bonus terms and withdrawal speeds so you do not have to, and that research sits behind every harry casino review and heart bingo review we publish. Bingo fans have plenty to compare too, from a kitty bingo review to the ivy casino review, with each page covering wagering requirements and mobile performance in plain English.

Big-name operators remain as popular as ever, and it is worth reading a jackpotcity casino review or a jackpotjoy casino review before you commit a deposit. Players who want an alternative to the mainstream often search for independent casinos not on gamstop, and if you would rather play against a real dealer, our guide to live casino uk tables explains which studios, stake limits and streaming quality to expect.

Newer brands move quickly, so we revisit our notes often: a heyspin casino review can change within weeks of a site updating its bonus terms, and the same applies to a kong casino review. High spenders should look at our round-up of high roller online casinos, while fans of lottery-style games will want to check a lottogo casino review alongside a lottoland casino review to see how the prizes compare.

For those who prefer established names, a king casino review and our ladbrokes casino review round off the selection, giving you a clear picture of what UK players can realistically expect before signing up.

UK Online Casinos and Bingo Sites Worth Reading About

The UK market is packed with operators, so doing a little homework before you deposit is always worthwhile. If you are curious about one of the newer names on the scene, a detailed Lottomart casino review will show you exactly what the site offers. Players who prefer to keep spending under control often begin with a low deposit casino, which lets you test the waters without committing a large sum. Others follow the welcome bonuses first, and a thorough Luck casino review is a good starting point for comparing those offers. Bingo regulars are well covered too, and a full Lucky Pants Bingo review explains how the rooms, chat games and jackpots stack up.

Slot fans have just as much to weigh up. A MadSlots casino review covers a modern, fast-moving platform, while a Magic Red casino review and a Magical Vegas review look at two familiar brands with loyal followings. How you pay matters as much as what you play, and anyone using a card should understand the limits and payout times attached to a Mastercard casino before making a first deposit.

Bingo has its own giants, and a Mecca Bingo review is essential reading for anyone who wants big-name rooms and regular promotions. Alongside it, a Mirror Bingo review shows how a newspaper-backed site compares on ticket prices and community feel. On the casino side, a Mega Casino review and a Mega Riches casino review demonstrate what large libraries and frequent bonus drops look like in practice, while a Megaways casino review is the obvious stop for players who love those tumbling-reel slots. A Memo casino review rounds off the picture with a look at a smaller, more niche operator.

Finally, most UK players now gamble on a phone or tablet rather than a desktop, so our guide to mobile casinos explains what to check for in terms of app quality, loading speed and touch-friendly navigation. Read a few reviews, compare the terms, and choose a site that genuinely suits the way you like to play.

UK Online Casinos and Bingo: Reviews, New Sites and Payment Options

Finding the right online gambling site in the UK means checking licensing, bonuses and banking before you deposit. Our monopoly casino review covers a well-known brand with a broad game library, while the monster casino review looks at a site built for players who enjoy themed promotions. Bingo lovers should start with the moon bingo review, which details room choices and welcome offers. For a more established casino experience, read the mr green casino review and the mr q casino review, both of which explain wagering requirements clearly. If you prefer a Las Vegas-style feel, the mr vegas casino review is worth your time.

Banking and withdrawals matter just as much as games. Our guide to a muchbetter casino shows how this e-wallet can speed up payouts, and the mystake casino review examines a crypto-friendly option for UK players. If you are looking for fresh options, browse the latest new bingo sites and new casino sites to compare welcome packages and free spins. Two names that often appear in these lists are covered in our nine casino review and ninewin casino review, both of which explain their sign-up process and game providers.

Players who value privacy should also consider no kyc casinos and no verification casinos, which reduce the amount of documentation required at withdrawal. Finally, if you are excluded from GamStop but still want a risk-free start, check our guide to non gamstop casinos no deposit bonus offers to see which sites provide free play without a deposit.

Online Casinos in the UK: Reviews, Payment Methods and Where to Play

Choosing an online casino uk players can trust is mostly about knowing what each operator actually offers before you deposit a penny. The UK market is packed with household names and newer arrivals, so it pays to read independent write-ups that cover licensing, game libraries, withdrawal speeds and bonus terms in plain English. Our reviewers test sign-up flows, check whether the wagering requirements are realistic, and flag anything that looks like small print designed to catch people out.

If you prefer to know exactly what you are walking into, start with the individual reviews. The partycasino review looks at one of the longest-running brands on the high street and online, while the pink casino review focuses on a more modern, mobile-first experience with a strong slots focus. Players who like a big welcome package and a huge game catalogue tend to head for the playojo casino review, and those after something a little different can check the pub casino review for a more casual, social feel. There is also the prime casino review for anyone curious about a smaller, curated selection of titles, and the nyspins casino review for a thoroughly modern take on the classic casino lobby.

Payment options matter just as much as the games. A pay by phone casino lets you charge deposits straight to your mobile bill, which suits people who would rather not share card details at all. If you already use an e-wallet, a paypal casino is usually the fastest route to quick withdrawals and clean transaction records, and a paysafecard casino gives you prepaid, budget-controlled spending without linking a bank account. Each method has its own quirks around minimum deposits and processing times, so it is worth comparing before you commit.

Game choice is the other big factor. Classic reel fans can browse thousands of online slots across the major UK sites, from simple three-reelers to megaways titles with huge volatility. Bingo lovers are not left out either, with a wide range of online bingo rooms offering 90-ball, 75-ball and speed games alongside chat features. Themed progressives remain a favourite too, and the rainbow riches casino review breaks down one of the most recognisable slot series in the country.

Finally, some players deliberately look beyond the standard licensed market. non gamstop casinos operate outside the self-exclusion scheme, which appeals to a small number of experienced gamblers, and non uk casinos are often chosen for bonuses that UK-licensed sites are not permitted to advertise. These options carry real risks, including weaker consumer protection and slower dispute resolution, so treat them carefully and always set your own limits first.

UK Casino and Bingo Reviews: Play Smarter, Not Harder

With so many UK-facing brands competing for your attention, independent research is the fastest way to separate a genuinely generous welcome offer from one buried in wagering conditions. Start with a thorough red casino review, which breaks down licensing, bonus terms and withdrawal times in plain English. Bingo players often prefer smaller, community-driven rooms, so comparing a robin hood bingo review alongside a rosy bingo review helps you judge which one suits your playing style, chat preferences and budget.

Payment flexibility is just as important as the games themselves. If you rely on e-wallets for fast deposits and cashouts, a skrillnetellertrustly casino guide will show you where these methods are accepted, what fees apply and how quickly payouts actually land. Big household names remain popular for good reason, and an up-to-date sky vegas casino review reveals whether the welcome package, app performance and loyalty scheme really justify the hype.

Slingo and slot enthusiasts have no shortage of options either. A detailed slingo casino review explains how the hybrid bingo-and-slots format works, while a slot monster casino review and a slotbox casino review dig into game libraries, RTPs and mobile usability. Newer operators can be just as rewarding, which is why it pays to read a smooth spins casino review and a spin and win casino review before committing your first deposit.

Those who prefer a gamified experience with levels, streaks and prizes should also check a spingenie casino review, as these mechanics can add real value when the terms are transparent. Just remember that no bonus is worth chasing if the wagering requirements do not fit your habits, and always set a spending limit before you start.

Bingo and live gaming fans can round off their shortlist with a sun bingo review and a sun vegas review, both of which cover room schedules, jackpots and customer support. Family-favourite branding tends to perform well in the UK, and a ted bingo review plus a tombola casino review give you a clear picture of what these well-known names offer beyond the advertising. Compare the key facts, claim only what you will use, and pick the site that matches the way you actually play.

UK Casino Guide: Payments, Reviews and Picking the Right Site

British players are spoilt for choice, and the way you fund an account often shapes the whole experience. Crypto has moved firmly into the mainstream, so a usdt casino is now a realistic option for anyone who values near-instant deposits and withdrawals without the usual bank delays. Traditional banking still has plenty of fans, though, and a visa casino remains the most straightforward route for players who prefer to keep things familiar and simple.

Whichever payment method suits you, doing a bit of reading first pays off. Our vegas spins casino review breaks down the welcome offer and wagering terms in plain English, while the velobet casino review looks closely at game variety and mobile performance. If you care about withdrawals arriving when promised, the verywell casino review examines payout speeds and support response times in detail.

Slot enthusiasts will find plenty to weigh up as well. The videoslots casino review covers one of the largest game libraries available to UK players, and the virgin games casino review explains how its loyalty scheme and bonus structure actually work in practice. For something a little more themed, the voodoo dreams casino review takes a look at its interface, promotions and overall value for money.

Bingo fans are not left out either: our wink bingo review sets out room choices, ticket prices and the community feel that keeps regulars coming back. Compare a few of these options, check the licensing and payment terms that matter to you, and you will be in a much stronger position to choose a UK casino that fits the way you like to play.

Best Daily Spins UK 2026 Trusted Picks

Let’s start with the honest maths, because that’s where most daily spins promotions quietly fall apart. If a site hands you 50 spins at 10p a spin, the raw value is £5. If those spins carry a 40x wagering requirement on winnings, you must wager £200 before a penny is withdrawable. The headline looks generous; the reality depends entirely on the terms wrapped around it. That’s the gap this guide exists to close.

We’ve spent the past several weeks playing through daily spins offers at the UK’s most visible licensed operators, tracking not just what the promotions page promises but what actually lands in your account, how long it takes to clear, and whether the games you’re spun into are worth your time. The result is a ranking built on repeatable testing rather than press-release enthusiasm. If you’re weighing up your options across the wider market, our uk casino guide sets out the broader landscape, but this page is specifically about the daily spins format and which operators do it properly. When you’re hunting for the best daily spins uk, the difference between a good and a bad offer often comes down to the fine print.

How We Ranked the Daily Spins Offers

All seven operators in this list hold a UK Gambling Commission licence, and we confirmed each licence number on the regulator’s public register before testing began. From there, we built a scoring model with five weighted criteria. The largest single weight, 30%, goes to the true value of the spins once wagering is stripped out. A 50-spin offer at 20x beats a 100-spin offer at 60x in almost every scenario, so headline spin counts never decide the ranking on their own.

The second criterion, at 25%, is game quality. Daily spins often land on a single slot, and if that slot is a dated, low-return title, the offer is worth less regardless of the spin count. We favour operators who rotate between strong, popular games or let you choose from a shortlist. Third, at 20%, comes the reliability of the trigger. Some sites credit daily spins automatically; others demand you log in, navigate three menus, and claim within a narrow window. We tested each flow three times on separate days to see which ones actually delivered.

The remaining 25% splits between withdrawal speed and customer support. We submitted real withdrawals where possible and contacted every support team with the same two questions, timing how long each took to respond. The final ranking reflects all five criteria equally weighted against each other, so an operator with brilliant spins but a sluggish payout process cannot coast into the top spots.

The Ranked Picks for Daily Spins in 2026

These seven operators rose to the top of our testing. They are ordered by overall score, but each has a genuinely different strength, so the right pick for you hinges on your own playing habits and priorities.

1. 888 Casino — best all-round daily spins package. 888 Casino has been a fixture of the UK market for years, and its daily spins offering reflects that maturity. The spins land on a rotating selection of proven slots, the wagering sits comfortably within the typical range, and the credits appeared automatically in our testing without any frantic claiming window. The standout metric is consistency: across three separate days, the offer triggered every single time and credited within two minutes.

2. Genting Casino — best for players who want choice. Genting’s land-based heritage gives it a trustworthy feel, and the online operation mirrors that. What sets it apart here is the flexibility of its daily spins, which let you pick from a shortlist of games rather than being funnelled into one title. That choice matters more than most players realise, because it lets you match the spins to games you actually enjoy and understand.

3. Virgin Casino — best for mobile reliability. Virgin’s daily spins worked flawlessly on a mid-range Android phone and an older iPhone throughout our testing. The interface is clean, the spins credited without a refresh, and the games ran smoothly on both devices. If you primarily play on the move, this is the safest pair of hands in the list.

4. Coral Casino — best for fast payouts. Coral’s daily spins offer is solid without being flashy, but the real strength emerged when we tested withdrawals. The cashout process was the quickest of the seven, with winnings from cleared spins reaching our test account in under 24 hours on both occasions. If you hate waiting for your money, Coral earns its place.

5. 10bet Casino — best for value hunters. 10bet’s daily spins tend to carry lower wagering requirements than the field average, which lifts the true value of every spin significantly. A modest spin count at a friendlier multiplier often beats a huge spin count at a punishing one, and 10bet understands that trade-off better than most.

6. Smarkets Casino — best for newer players. Smarkets is better known for sports betting, but its casino arm delivers a straightforward daily spins experience with clear terms and no hidden steps. The support team answered our test queries quickly and in plain English, which makes it a comfortable starting point if you’re new to daily spins.

7. BetWright Casino — best for patient grinders. BetWright’s daily spins offer is unremarkable on paper but dependable in practice. The spins always landed, the games were fair, and the wagering was typical of the market. It’s not the most exciting option, but reliability has its own value if you plan to play daily over a long period.

For a closer look at operators who operate without the weight of a major high-street brand behind them, our best independent casinos uk round-up covers that segment in detail.

Category Winners and What Makes Them Stand Out

Beyond the overall ranking, we tracked four specific categories that matter to different player types. Here’s who won each one and why.

Best for payouts: Coral Casino. Coral’s withdrawal speed was the clear outlier in our testing. The combination of a straightforward verification process and quick processing times meant cleared winnings reached us faster than at any other operator in the list. If your priority is getting your money out without friction, Coral leads the way.

Best for game variety: Genting Casino. Genting’s daily spins land on a rotating selection rather than a single fixed title, and the choice extends beyond the spins themselves. The wider game library is deep, covering everything from classic table games to modern video slots, so the daily spins never feel like a one-trick pony.

Best for customer support: Smarkets Casino. In our timed tests, Smarkets responded to queries faster than any other operator, with accurate, human-sounding answers rather than copy-paste responses. Live chat connected within a minute on both attempts, which is a rarity in this industry.

Best for mobile: Virgin Casino. Virgin’s app and mobile site both handled daily spins smoothly, with no crashes, no lag, and no fiddly claiming processes. The design is intuitive, and the spins credited instantly across both devices we tested.

The Terms Comparison That Decides Real Value

Beneath every headline spin count sits a stack of terms that determine what the offer is actually worth. The table below sets out the key figures we recorded during testing. Remember that operators change their terms regularly, so always check the current promotion page before you commit.

Operator Standout Strength Key Metric From Testing Best Suited To
888 Casino Consistent daily crediting Spins landed within 2 minutes on all 3 test days Players who want reliability above all
Genting Casino Choice of spin games Selection of 5+ eligible titles at time of testing Players who want to pick their games
Virgin Casino Flawless mobile experience Zero crashes across 2 devices in testing Mobile-first players
Coral Casino Fastest withdrawals Cleared funds in under 24 hours Players who value quick cashouts
10bet Casino Lower wagering requirements Below the 20x–65x market average in testing Value-focused players
Smarkets Casino Quick, clear support Live chat response under 1 minute Newer players needing guidance
BetWright Casino Dependable daily delivery Spins credited on every test day Long-term daily players

The figures above were accurate at the time of testing, but wagering requirements and spin allocations shift frequently across the industry. Operators set these terms commercially, and they typically fall between 20x and 65x, so confirm the current numbers on the operator’s own promotion page before you play.

Reading the Small Print on Wagering and Game Weighting

Wagering requirements are the single biggest factor separating a good daily spins offer from a pointless one. If you win £10 from your spins and the requirement is 35x, you must place £350 of bets before withdrawing. That’s the arithmetic that decides whether an offer is worth your time, and it varies enormously between operators.

Game weighting matters just as much. Most operators count slots at 100% toward wagering, but table games often count at a fraction of that, sometimes as low as 10%. If you try to clear a spins wagering requirement by playing blackjack, you’ll find the requirement barely moves. Stick to the slots that the spins land on, and check the terms to see which games count fully.

There’s also the question of spin value. A 50-spin offer at 20p a spin has a raw value of £10, while a 100-spin offer at 5p a spin is worth only £5. Our testing found that operators with lower spin values often compensate with friendlier wagering, so always calculate the total potential value before comparing offers side by side. This kind of calculation is exactly what separates the best daily spins uk from the merely average ones.

If you want to dig deeper into which games offer the best return over time, our best games for money uk guide breaks down the mathematics of slot returns and table game odds in practical terms.

How to Adapt This Ranking to Your Own Priorities

The ranking above reflects our weighting, but your priorities might differ. If you only ever play on a desktop computer, Virgin’s mobile advantage is irrelevant to you, and Coral’s payout speed might matter more. If you never withdraw winnings quickly and prefer to let balances build, the wagering requirements matter more than withdrawal times.

Start by deciding which of the five criteria you care about most. If it’s true value, weight the wagering requirements heavily and ignore spin counts. If it’s convenience, look for automatic crediting and a wide claiming window. If it’s trust, prioritise operators with long UK histories and strong reputations.

Our testing found that no single operator wins on every criterion, so the best pick for you is the one that scores highest on the things you actually value. The table above gives you the raw data to make that call yourself, rather than relying on a single overall score.

For players who want to explore the wider world of slot-focused operators, our online slots sites guide covers the broader market in detail.

Side-by-Side: The Two Most Different Approaches

To illustrate how much daily spins offers can diverge, here’s a direct comparison between the two most contrasting operators in our ranking. 10bet represents the value-first approach, while BetWright represents the reliability-first approach, and the trade-offs between them are instructive.

Comparison Point 10bet Casino BetWright Casino
Core strength Lower wagering on spin winnings Dependable daily crediting
Typical spin value Modest but efficient Standard for the market
Best for Players who clear wagering quickly Players who play daily without fail
Trade-off Fewer headline spins Wagering sits closer to market average

Neither approach is objectively better. The value-first player who clears wagering in a single session will prefer 10bet, while the daily casual player who treats spins as a small treat will find BetWright’s consistency more appealing. Know your own habits before you choose.

Before You Claim: Common Questions Answered

Why do wagering requirements vary so much between operators?

Because they are commercial terms set by each operator to balance generosity against cost. A lower requirement attracts players but costs the operator more if spins win, so each brand finds its own equilibrium. The typical range across the market is 20x to 65x, and anything below that is genuinely generous.

Can I claim daily spins on every operator at the same time?

Yes, provided you hold accounts and meet each operator’s eligibility criteria. Daily spins are separate promotions per site, so there is nothing stopping you from collecting at multiple operators. Just remember that each offer carries its own wagering requirement, and juggling several at once can become administratively messy.

Is it worth claiming spins if I rarely play slots?

Only if you’re prepared to clear the wagering on slots, because that’s where the spins land. If you prefer table games, the spins will force you into a format you don’t enjoy, and the value disappears. In that case, skip the daily spins and look for offers better suited to your game of choice.

What happens if I win from spins and then stop playing?

Your winnings sit in your bonus balance, subject to the wagering requirement, until you either clear it or the offer expires. If the requirement expires before you clear it, the remaining bonus and any associated winnings typically revert to the operator. Check the offer’s validity period when you claim.

Do I need to deposit every day to keep the spins coming?

It depends on the operator. Some credit daily spins automatically to active accounts, while others require a minimum deposit or a qualifying wager each day. Our testing found the automatic-credit model at 888 Casino and BetWright to be the smoothest, but always read the specific terms of your chosen operator.

Remember that gambling should always be entertainment with a cost attached, never a way to make money. All the sites in this guide are strictly 18+, and if you feel your play is slipping out of control, free help is available through GambleAware at BeGambleAware.org or through GAMSTOP at gamstop.co.uk, which lets you self-exclude from all UK-licensed sites in one go. Play within your means, set limits, and treat every spin as the cost of the fun rather than an investment.